Being a business owner is a funny thing. One day you’re a passionate expert at your craft—a brilliant baker, a genius coder, a visionary consultant. The next day, you look up and realize you’ve also become the head of marketing, the entire accounting department, the IT help desk, and the chief coffee-maker.

Suddenly, you’re spending more time trying to figure out Google Ads than you are doing the thing you actually love.

We get it. We’ve been there.

The Owner's Playbook was born from a simple, powerful idea: business owners deserve better tools. You shouldn't have to get a degree in digital marketing just to hire an agency, or become a financial wizard to create a budget. You just need a clear, trusted playbook that tells you the essential rules of the game and shows you how to win.

Our Story

Our founder, Brittany, has spent over a decade working from the inside of businesses big and small, from bustling agencies in New York to innovative startups in Australia. The one constant? Seeing brilliant business owners get stuck on the same preventable problems.

It was rarely about a lack of passion or a bad product. It was about not having a clear system—a playbook—for the parts of the business that don't come naturally. Marketing was the biggest hurdle, so that's where we started. We began creating the guides we wish we could have given to every client and colleague over the years.

Our Promise to You

We believe that with the right plan, any business owner can confidently manage any challenge. Our promise is to create those plans for you.

Every guide, template, and checklist we offer is designed to do three things:

1. Save You Time: We cut through the fluff and give you the essential, actionable steps.

2. Save You Money: We help you avoid costly mistakes and make smarter, informed decisions.

3. Give You Back Your Confidence: We want to empower you to feel like the expert in the room, especially when it comes to managing outside partners.

We started with marketing because it’s one of the most common and high-stakes challenges you’ll face. But our mission is to build a complete library of playbooks for every part of your business journey.

Because you didn't start your business to become an expert in everything. You started it to do what you love. We're here to help you get back to it.